Become an Independence Ambassador

New dates announced in Edinburgh and Dundee for Independence Ambassador face to face training sessions.

Edinburgh Training Day – 15th March, 10:30am-3:30pm.

Dundee Training Day – 29th March, 10:30am-3:30pm.

Register for the programme to be eligible to attend.

  • How would you like to rapidly increase your ability to win support for Scottish independence?
  • Do you want to develop the skills, knowledge, answers and techniques to convert as many people as possible to believe in Scotland and then get the support you need to convert more? 
  • Do you find it frustrating when you win arguments but don’t win votes?
  • Do you spend time on social media and wonder how effective you have been at convincing people that Scotland should be an independent nation?

Well, if you answered “yes” to any of the above then you will benefit from joining the Believe in Scotland Independence Ambassador Programme and be part of a community of over 600 Independence Ambassadors.

Become and Independence Ambassador

Why Choose Us

It’s time to start campaigning for Independence again. Never mind waiting for a date to be announced, we need to start convincing people now and increase support for independence to levels at which we can call it and then win it. BfS has redeveloped and vastly improved our highly effective Ambassador Programme from 2014, but this time it’s not just for business people. Instead, it is available to the whole of the Yes movement. Essentially, we want to train 1,000 independence supporters in the state-of-the-art voter conversion techniques we have developed.

We want to create a small army of professional Yes vote winners in every town and city in Scotland and supply them with the information, materials, funding, advice and support needed to move Scotland closer to independence.

This year, we will be hosting several Believe in Scotland Independence Ambassador training programmes across Scotland. We will be announcing dates and locations very soon.

Our Independence Ambassador Training Programme starts with online community engagement and offers about 10 hours of online training using videos and online learning tools. So far, more than 600 people have signed-up to be Believe in Scotland Independence Ambassadors.

What does it cost?

If you own and run a business we charge £75.00 + Vat for the training. However, we want to get as many people trained up as possible so we offer this training free of charge to anyone who has donated more than £60.00 to support our campaigning activities this year.  So, if you want to become an independence Ambassador you can sign up to the programme now for whatever amount you want, either chose to pay £75.00 + VAT or if you have already made a donation just email us to book a slot on the course.  Finally, you can also make a qualifying donation. The link below offers the chance to donate just £5.00 per month (£60.00 in a year) and that enables you to join the programme online and attend an event near you. We hope this makes it affordable and accessible to everyone, but we do have to charge as each face to face event costs about £1,000 to put on.


Several trainers and experts will help deliver the programme and all the face to face Ambassador skills training sessions will be led by Gordon MacIntyre-Kemp of BfS who has designed the programme.

The programme will teach skills such as Objection Jujitsu, Issue Bridging, Frame Recognition, Questioning, Voter Triage, letter writing, 2,3,1s answers, winning through social media, messaging and answer framing. In short, if the vote is gettable we will help you get it.   

Become and Independence Ambassador

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